According to this recent announcement, MySpace is partnering up with MTV Networks (owned by media giant Viacom) to implement a system similar to what YouTube has recently adopted to deal with piracy. If you haven’t already heard or noticed, the people at YouTube recently tackled the epidemic of the thousands of copyright infringing videos that are uploaded to its servers on a daily basis,  in an effort to find a solution mutually beneficial to all parties involved (including the pirates!).

If you’ve attempted to upload a video with someone elses content on it lately (and if you’re an avid reader of this blog, I’m sure you have!), you may have noticed that YouTube has become very sophisticated and efficient in their process of detecting content that is owned by a 3rd party. In some cases, the content is deleted virtually immediately. However, some companies have realized the potential that the free distribution of their content holds, and have decided to allow it…to an extent.

Basically, YouTube is now giving an option to users to who have uploaded content owned by one of these reasonable media giants. Instead of having their video removed, it can remain, under the condition that YouTube reserves the right to collect and deliver specific stats about your video’s performance to the copyright owner, as well as display ads on/in your video (and not share any of the revenue with you). MySpace is now planning on taking the same route, according to the article.

This is a good thing for you dilligent video marketers. Especially those of you that are constantly uploading music videos and promoting your ringtone sites/offers. Ringtone promotion on YouTube is right up there in profitability with dating, so if you haven’t already tried it, maybe it’s time you gave it a shot.

Universal Music is another of the progressive-minded companies that is on board with this new system, so their artists/videos might be of interest to you, if you’re looking to get into ringtone promotion.

In a day and age where “illegal” sharing of audio/video content is a simple, routine fact of life for so many people, it’s nice to see the big companies finally being more objective about the situation and finding new ways to work things out and find more realistic solutions. Although, it certainly took them long enough…

Tags: copyright infringement, gaming youtube, myspace video, pirated video

This entry was posted on Tuesday, November 4th, 2008 at 3:19 am and is filed under YouTube changes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.